What to Expect
Introducing our 2026 theme … Winning Where it Matters
🌱Winning on Growth
🚀Winning on Conversion
💸Winning on Budgets
🏆Winning on Performance
📅 The must attend event for all HE marketing teams
We want you to leave ready to …
🎯Own where you should be winning now
🎯Shape what cut through really means for your audience
🎯Back the moves that matter — invest where you will succeed
2026 audience objectives
✋Be part of the action
🌱
Growth
Postgraduate & online revenue growth
International diversification beyond China
Market intelligence & subject demand
Portfolio strategy
Brand differentiation
🚀
Conversion
Offer-holder engagement
Email & CRM strategy
Lifecycle communications
Website optimisation
Personalisation at scale
Budgets
💸
AI in marketing operations and delivery
Impactful marketing teams
Budget reallocation
Marketing leadership under pressure
Faculty & marketing alignment
Performance
🏆
Paid advertising best practice
Best fit media mix
Attribution beyond last click
Cost per enrolment
Evidencing ROI
🏆 Is your marketing strategy winning where it matters?
Impactful insight delivered …
👉Institution-led case studies sharing measurable results, implementation steps and lessons learned
👉Sector data and market insight providing evidence, benchmarks and trends to inform smarter decision making
👉Practical frameworks and real world examples that can be applied immediately within your institution
👉Action-focused sessions and meaningful networking designed around clear takeaways that allow you to evaluate your approach
✋Ready for your reset?