What to Expect
Introducing our 2026 theme … Winning Where it Matters
🏆Winning on Market Position
🚀Winning on Audience Journey
💸Winning on ROI and Impact
📅 The must attend event for all HE marketing teams
We want you to leave ready to …
🎯Own where you should be winning now
🎯Shape what cut through really means for your audience
🎯Back the moves that matter — invest where you will succeed
2026 audience objectives
✋Be part of the action
Winning Where it Matters
Market Position
🏆
Postgraduate & online growth
International diversification beyond China
Market intelligence & subject demand
Portfolio strategy & new products
Brand differentiation
Market positioning in a crowded landscape
Audience Journey
🚀
Offer-holder engagement
Email & CRM strategy
AI drivers on journey
Conversion and lifecycle comms
Website optimisation
Personalisation at scale
Faculty & marketing alignment
Open day experience
ROI and Impact
💸
AI in marketing operations
Impactful marketing teams
Budget reallocation
Paid advertising impact
Media mix decisions
Attribution beyond last click
Cost per enrolment
Evidencing ROI
🏆 Is your marketing strategy winning where it matters?
Impactful insight delivered …
👉Institution-led case studies sharing measurable results, implementation steps and lessons learned
👉Sector data and market insight providing evidence, benchmarks and trends to inform smarter decision making
👉Practical frameworks and real world examples that can be applied immediately within your university
👉Action-focused sessions and meaningful networking designed around clear takeaways that allow you to evaluate your approach
✋Ready for your reset?