11:30am Main Plenary
💬The Big Chat: Driving Sustainable Growth and Building Brands with International Audiences
11:30am - 12pm
Why us? What makes a brand truly compelling to international students?
Core Trends: How is demand evolving and what is the route towards a sustainable recruitment model?
Messaging and channels: Are we reaching our target markets effectively?
Drivers for success: What are the strategic enablers to delivering an impactful marketing campaign capable of hitting international student recruitment targets?
Melanie Fowler
Associate Chief Operating Officer and Executive Director of Marketing and Communications,
De Montfort University
Shivani Bhalla
Head of International Student Recruitment
Brunel University London
Alli McNamara
Global Marketing and Communications Manager
UL Global, University of Limerick
Rebecca Giddings
Deputy Director, Brand and Marketing,
University of Wolverhampton