Agenda

08:00 am

👋Registration, Exhibition and Networking

09:25 am

📣Chair’s Introduction and Kickoff

Lizzie Burrows
Chief Marketing Officer
Imperial College London (CONFIRMED)

09:35 am

✈️Seatbelts Off? The Strategic Decisions on Student Recruitment Amid Financial Turbulence

The risks factors facing our markets and how marketing leaders should respond
Thinking beyond doing ‘more for less’ amid financial crisis
A brave new world? The big decisions central to all student recruitment strategies
Time for a reset: The questions every marketing team needs to be asking itself on impact

Jonathan Sabarre
Director of Marketing and Communications
Newcastle University (CONFIRMED)

09:55 am

🎲”One of a Kind … Kind of”: The Real Game Changers Needed on Distinctiveness

Why we can’t give up on distinctiveness
The role that audience values and changing decision-making behaviours have in influencing the need to define it
Embracing and building a culture of courage to set ourselves apart from others

Tracy Playle
Chief Content Strategist and CEO
Pickle Jar Communications (CONFIRMED)

10:15 am

⚡Headline Sponsor

10:35 am

☕Networking Break and Exhibition

11:05 am

🏠Head, Heart and Home? Telling Stories that Build Belonging

The emotional drivers behind student decision making
What does authentic ‘cut through’ look like?
How can we support our audience to really identify and resonate with a message?
Building belonging at every touchpoint: Can it work?

Martyn Edwards
Director of External Engagement
University of Leicester (CONFIRMED)

11:30 am

💬The Big Chat: Driving Sustainable Growth and Building Brands with International Audiences

Why us? What makes a brand truly compelling to international students?
Core Trends: How is demand evolving and what is the route towards a sustainable recruitment model?
Messaging and channels: Are we reaching our target markets effectively?
Drivers for success: What are the strategic enablers to delivering an impactful marketing campaign capable of hitting international student recruitment targets?

Alli McNamara
Global Marketing and Communications Manager
UL Global, University of Limerick (CONFIRMED)

12:00 pm

🎉Moving to Breakout Sessions

12:10 pm

💡Breakout Series

Breakout 1: Led by Havas Education

Breakout 2: Led by Anything is Possible

Unlocking the creative potential of generative AI in HE marketing
Enhancing data-driven insights: could generative AI unlock faster, smarter decision-making for targeted campaigns?
ChatGPT and beyond: tapping into generative AI’s full spectrum for transformative marketing
Join a light, open discussion about the future possibilities of AI in higher education marketing

Breakout 3: The Role of Generative AI in HE Marketing: How to Use it Productively and Creatively for the Benefit of Future Student Engagement

Steve Male
Associate Director of Applicant Marketing and Market Development
Keele University (CONFIRMED)

Breakout 4: Open Days: Made From Every Experience

360 feedback: collection, dissemination and insight-led decisions
Open day standards and why consistency is key
Creating the Sheffield experience framework, a customer service strategy for every interaction
How collaboration has helped us extend visitors' experiences within campus and beyond

Nikki Hodgson
Head of Student Recruitment (Customer Service & Recruitment Events)
The University of Sheffield (CONFIRMED)

12:40 pm

🍴Networking Lunch, Meet Ups and Exhibition

1:50 pm

✨Breakout Series

Breakout 5: Led by Crimtan

Breakout 6: Led by Cues.ai

Holly Lawson
Associate Director, Marketing and Head of Creative and Digital Services, University of Warwick (CONFIRMED)

Breakout 7: From Website Glow-up to Recruitment Engine: Data, Design and the Digital Student Journey

Dearbhla Clarke
Associate Director Marketing and Student Recruitment
Kingston University (CONFIRMED)

Breakout 8: Designing a Knock Out Creative Brief: How Well Do You Know Your Offering?

2:20 pm

🎉Moving to Next Breakout Sessions

2:30 pm

✨Breakout Series

Breakout 9: Led by Guest Host

Breakout 10: Led by Guest Host

Breakout 11: How to Build a Leads Generating Machine (and Drive Results on Conversion)

Breakout 12: The Channel Hop: What Content and Where?

Understanding your content and channels
Planned vs reactive activity
Creating integration and consistency through marketing, communication and engagement
How to capture learnings and feed them into ongoing plans