Breakout Session 1

Gen Alpha Unpacked: Rethinking Higher Ed for Tomorrow’s Learners

12:10pm - 12:40pm

  • Explore Gen Alpha’s evolving expectations for their futures, higher education, and careers

  • Understand what truly matters to this next generation—and how to connect meaningfully with them

  • Discover the implications for brand, experience, and communication strategies across the student journey

Tash Kyndt, Business Director - Education

Tash Kyndt is Business Director in the media team at Havas People, helping education and employer clients tackle everything from strategy and comms to digital, media, and creative. With over 28 years in the talent communications industry, she’s worked both media and agency side, bringing big-picture thinking and hands-on experience to every project. She’s collaborated with universities across the UK and internationally, shaping campaigns that boost branding, recruitment, and engagement. Whether it’s strategic planning, marketing, or storytelling, Tash loves finding smart, creative ways to connect institutions with the people who matter most.

Beth Clements,  Senior Insight Executive

Beth Clements is a Senior Insight Executive at Havas People working in the Strategy, Planning & Insight team. She has been working in the research industry since 2020 and holds a degree in Sociology from the University of Liverpool. Her research repertoire spans survey, interview, focus groups and online communities. Prior to working at Havas people, she worked for a Legal Insight Platform and an agency that delivered consumer insights to the financial services sector.