
Breakout Session 12

Understanding your content and channels
Planned vs reactive activity
Creating integration and consistency through marketing, communication and engagement
How to capture learnings and feed them into ongoing plans
The Channel Hop: What Content and Where?
2:30pm - 3:00pm
Lorna Gozzard, Director of Engagement, Brand & Marketing, Royal College of Art
Lorna Gozzard oversees all aspects of external and internal content, engagement and brand at the Royal College of Art, including student recruitment marketing, media and stakeholder relations, online content and internal communications. She has over 25 years experience in communications and marketing, starting her career in agency before moving in-house to senior roles, including working on the physical legacy of the London 20212 Olympic and Paralympic Games; and as the Director of Communications, Marketing and Commercial at the Courtauld Institute of Art. She joined the Royal College of Art - the world’s leading art and design university - in January 2022.