Breakout Session 2

  • What does work look like when AI is more than just a tool?

  • Explore this through the lens of a live university partnership, showing how AI is reshaping roles, routines and results

  • The real frontier? It’s not just about knowing how to prompt ChatGPT. It’s about building teams where human creativity and machine intelligence play to each other’s strengths

  • Practical use cases, lessons from the edge, and how to turn AI from a buzzword into everyday impact

AI on your side: Building the Ideal Human:AI Ratio

12:10pm - 12:40pm

Alex Calder, Head of Education and Innovation, Anything is Possible

Alex leads the Education & Innovation Hub at Anything is Possible, where he’s responsible for commercial growth, global expansion and making sure we stay ahead of the curve in AI-powered education marketing.

He works with teams across the agency to grow our Higher Education work, build long-term client partnerships and develop smart new ways of solving problems. He’s focused on keeping strategy, delivery and performance tightly aligned - so we can deliver real impact for our clients and real growth for the agency.

From securing new international opportunities to strengthening our market position, Alex helps shape the direction of one of our most exciting and fast-moving offers.