Breakout Session 3

  • Unlocking the creative potential of generative AI in HE marketing

  • Enhancing data-driven insights: could generative AI unlock faster, smarter decision-making for targeted campaigns?

  • ChatGPT and beyond: tapping into generative AI’s full spectrum for transformative marketing

  • Join a light, open discussion about the future possibilities of AI in higher education marketing

The Role of Generative AI in HE Marketing: How to Use it Productively and Creatively for the Benefit of Future Student Engagement

12:10pm - 12:40pm

Steve Male, Associate Director of Applicant Marketing and Market Development, Keele University

Steve is the Associate Director of Applicant Marketing and Market Development at Keele University and boasts a wealth of knowledge spanning over 15 years in higher education marketing.  

Steve's career journey has encompassed roles at the University of Wolverhampton, Health Futures UTC, University of Leicester as well as Keele University, in both business-facing and student recruitment roles. Steve now looks after marketing strategy at Keele, delivering against student number growth targets through a combination of innovative marketing and portfolio development.