
Breakout Session 4

360 feedback: collection, dissemination and insight-led decisions
Open day standards and why consistency is key
Creating the Sheffield experience framework, a customer service strategy for every interaction
How collaboration has helped us extend visitors' experiences within campus and beyond
Open Days: Made From Every Experience
12:10pm - 12:40pm
Nikki Hodgson, Head of Student Recruitment (Customer Service & Recruitment Events), The University of Sheffield
Nikki brings a decade of experience in the higher education sector, beginning her career on the agency side as Head of Events at FindAUniversity, and now as Head of Customer Service & Recruitment Events at the University of Sheffield.
In her current role, Nikki’s team manage the delivery of on-campus and online recruitment events for undergraduate and postgraduate taught audiences, a university-wide student ambassador talent pool, and pre-application enquiries.
Her passion for events was sparked during her PhD, running scientific public engagement events. Since then, she has been driven to create innovative, high-impact events that foster authentic connections and leave lasting impressions.