Breakout Session 6

Unlock Hidden Insights: Data-Driven Strategies to Radically Improve Your Student Recruitment Marketing Performance (Without a Bigger Budget!)

1:50pm - 2:20pm

  • Stop Wasting Ad Spend: Discover the surprising data that reveals which platforms are delivering the least impact (and where to reinvest for better results).

  • Enhanced Analytics: See our unique sector trend reporting and forecasting for domestic and international audiences.

  • Gain an Unfair Competitive Advantage: Walk away with the evidence and actionable strategy to outperform competitors

Mark Higginson, Director of Strategy and Insights, Cues.ai

Mark Higginson is the co-founder of Cues.ai and has over twenty years experience, specialising in online marketing, social media, and analytics, ten years of which have been spent in the higher education sector.

Mark has spoken at numerous events, run workshops and appeared on panels including for CASE Europe, Universities UK, Social Media Results, Youth Marketing Strategies, Discovering Futures, and THE.

"Brilliant! The best session - and lots of food for thought."

"Fantastic talk about social media and a very alternative approach."

"Favourite presentation so far, a great teardown of most universities' social media strategies."

"Best talk today by a mile. Really interesting take on how to look at the challenges we face."

Mark has been quoted in the Guardian, The Metro, New Media Age and Marketing magazine among others in reference to his work.