Breakout Session 7

  • Website as both brand platform and recruitment engine

  • How website design and UX can support and shape student recruitment strategies in an increasingly competitive landscape

  • Aligning user insight, analytics and content strategy to deliver better digital journeys for prospective students

  • Optimising post-launch performance using data to drive decision-making, iteration and engagement

From Website Glow-up to Recruitment Engine: Data, Design and the Digital Student Journey

1:50pm - 2:20pm

Dearbhla Clarke, Associate Director Marketing and Student Recruitment, Kingston University

Dearbhla Clarke is Associate Director of Marketing and Student Recruitment at Kingston University. With over a decade of experience in higher education marketing and communications, she has led award-winning campaigns that have driven application growth, improved conversion, and strengthened brand engagement. At Kingston, she recently led the strategic development and launch of the University’s new website—transforming user experience and enhancing digital performance. Dearbhla is passionate about data-driven marketing and creative storytelling, and she continues to champion innovation and best practice across the sector.