Breakout 8
Creative Briefs that Pack a Punch – How to Inspire and Ensure Impactful, Effective Work is Delivered by Your Creative Partners
1:50pm - 2:20pm
A creative brief is a roadmap for creative thinking. It needs to be laser-focussed on the problem or opportunity the creative work needs to solve. Cutting to the heart of the matter is fundamental to great brief-writing. In this interactive session, learn a powerful 10-minute technique to focus your thinking and ensure your briefs set you up for success.
Holly Lawson, Associate Director, Marketing and Head of Creative and Digital Services, University of Warwick
After gaining a degree in Graphic Design and Photography, Holly spent 15 years working in agencies within client service roles, before moving in-house to lead the creative and digital marketing services team at The University of Warwick. Throughout her career she’s had the pleasure of working with over 50 clients (like Centrica, Kwik Fit, Metro Bank, Morrisons and Volkswagen Group to name just a few) and her aim was always for them to see her and the agency as a trusted partner. She’s continued that approach at Warwick, ensuring every brief is pushed creatively and strategically to deliver commercial results.