3:30pm Main Plenary

🎟️The Expectations and Experience of Offer Holders: New Insights from IDP

3:30pm - 3:50pm

There’s plenty of sector insight into how students make decisions before applying to university - but much less focus on what happens after an offer is made. 

In this session, IDP will explore the expectations, needs, and experiences of UK Domestic Offer Holders. We’ll take a closer look at the crucial "choice window" - the period between receiving an offer and firming up decisions - where student expectations evolve, and the right university communications can make all the difference. 

What information do students need to help finalise their firm and insurance choices? 
What communications keep them engaged, build excitement, and help prevent them from reconsidering their decisions? 

Drawing on fresh findings from the latest Offer Holder Survey, we’ll unpack how institutions can better support students at this pivotal stage - and how strengthening engagement here can drive stronger conversion outcomes in an increasingly competitive landscape. 

Amandeep Aulakh
Associate Head of Client Partnerships, UK Domestic
IDP

Amandeep Aulakh is Associate Head of Client Partnerships, working with UK universities to deliver strategic, insight-led marketing and recruitment campaigns. With over 11 years’ experience in the sector, she has worked with many different institutions, identifying solutions to their marketing and recruitment challenges and objectives, driving highly successful outcomes. Sharing unique insight and data that is forward looking, is a significant part of her day-to-day work, allowing for future planning for our partners. Amandeep also works closely with the Director of Client Partnerships, UK to lead the Domestic team at IDP Education by formulating and implementing our long-term strategy within the organisation.

Jon Montgomerie
Associate Head of Client Success, UK
IDP

Jon Montgomerie, Associate Head of Client Success, has supported over 100 HE institutions during his 10 years at IDP UK. Passionate about student experience and ROI, Jon also leads non-commercial projects that promote transparency and impact across the sector.