
11:05am Main Plenary

The emotional drivers behind student decision making
What does authentic ‘cut through’ look like?
How can we support our audience to really identify and resonate with a message?
Building belonging at every touchpoint: Can it work?
🏠Head, Heart and Home? Telling Stories that Build Belonging
11:05am - 11:30am
Martyn Edwards, Director of External Engagement, University of Leicester
Prior to joining Leicester, Martyn has held a number of senior roles across different organisations within the HE sector, including the British Council, University of Nottingham and IDP Education. More recently he was Director of Marketing and Advancement at Loughborough University.
Martyn is a graduate of Cardiff University with a bachelor degree in English and a Masters in Strategic Marketing, he also holds a postgraduate qualification from the University of Manchester. He is a former Vice-Chair of the British Universities International Liaison Association (BUILA) and of the Chartered Institute of Marketing (CIM) Higher Education Special Interest Group. Martyn is a former member of the IDP Connect International Advisory Panel and currently sits on the Quacquarelli Symonds (QS) Global Advisory Committee, Keystone Education Group International Advisory Board, Duolingo English Test UK Advisory Group and the Council for Europe of the Council for Advancement and Support of Education (CASE).