08:30am
Breakfast Briefing: Communicating Value across the UG Recruitment Cycle
Sponsored by Havas People
Join Havas People as they share the findings of a brand-new proprietary research report into prospective students' expectations and experiences of university recruitment marketing. In this breakfast briefing, you will:
Understand how young people define ‘value’ regarding their potential university experience and how your university can better communicate it
Discover how university marketing affects emotional and rational decision-making across the student journey, from initial awareness activity to conversion communications
Collaborate with other university marketers to solve some of our sector's biggest challenges, including reinvigorating Open Day recruitment and reducing reliance on Clearing
Alex Causton
Lead Strategist, Education & Youth
Havas People (CONFIRMED)
Tash Kyndt
Business Director – Education
Havas People (CONFIRMED)
11:50 am
Workshop A: Getting Subject-Specific - Identifying Growth Areas and Communicating Your Offer Across the Globe
Sponsored by Unifrog
Gain valuable insights into high-growth subjects in both UK and international markets as we unveil early subject trends for the 2025 cycle. Learn how to tailor your brand voice for priority areas by exploring successful examples of subject-specific messaging on the platform, and finding out what's important to students when they research their next step. This session will help you refine your approach and communicate your offering effectively.
Greg Brown
University Partnerships Manager
Unifrog (CONFIRMED)
11:50 am
Workshop B: Getting Ready for Generation Alpha: How Do We Evolve?
Change happens whether we like it or not. But often as organisations we can be slow to adapt. Or worse, completely behind the curve. Now more than ever, it is simply not enough to do 'just enough'...
Universities must expand their understanding in order to survive the ever-evolving markets, sector targets and consumer expectations. The organisations that thrive are those that adapt to the changing landscape.
Join Cath (CCCU) and Hamish (InclusionWorks) as they:
Share ways their organisations have worked together to drive meaningful change.
Explore Gen Alpha and the nuanced differences with their predecessors, Gen Z
Gain an understanding of how universities can evolve to reach and connect with this younger audience.
This session will be framed around inclusivity driven by the power of youth voice.
Catherine Bartlett
Director UK Student Recruitment and Outreach
Canterbury Christ Church University (CONFIRMED)
Hamish Carder
Director
InclusionWorks (CONFIRMED)
11:50 am
Workshop C: Defining and Delivering Subject Level MVP Marketing Plans
Cathy Mitchell
HE Data Professional
Associate Director of Strategic Planning, Imperial College London (CONFIRMED)
Gina Adams
Senior Marketing Manager
Heriot-Watt University (CONFIRMED)
12:30 pm
Session Changeover
12:40 pm
Workshop D: #Resonating: A Toolkit for Student-Led Content Creation
Why peer led content works
Top tips for generating your own student-led content scheme
How to get the content you want and make it work for you
Emily Gill
Social Media Manager
Nottingham Trent University (CONFIRMED)
12:40 pm
Workshop E: Sponsored by Crimtan
Representative
Crimtan (CONFIRMED)
12:40 pm
Workshop F: From Basket Weaving to AI: Harnessing Insight to Drive New Course Development Decision Making
In this case study session explore how the Insight Team at University of Leicester has repositioned itself to be at the heart of new course development decision making. The workshop will consider:
Leicester’s engagement approach
A process for market driven course viability assessment
Successes and challenges on decision making
Experiences of institutional practice and challenges across the sector
Tamara Vivian
Head of Marketing and Insight
University of Leicester (CONFIRMED)
1:20 pm
Networking Lunch
2:30 pm
Workshop G: The Future of the Prospectus: Personal and Purposeful?
Whilst the world has shifted to digital-first everything, prospectuses have stubbornly stayed the same. Is the prospectus still relevant, or is it time for change?
This session will explore:
The evolution of university prospectuses: An examination of the changing styles, formats, and content of prospectuses, as well as the factors that have influenced these changes
Emerging trends and examples: See examples of how universities are reimagining these documents. This will include a look at innovative approaches to prospectus design and the incorporation of new technologies, as well as changes in the types of information that are included in prospectuses
Insights into future possibilities: Exploring emerging technologies, changing student expectations, and new ways of delivering information
Nathan Monk
Co-Founder
Prospectus Plus (CONFIRMED)
2:30 pm
Workshop H: The Race to International Applicants: Forging A Place in International Markets
Dr Alison Hartshorn
Head of International Marketing and Communications
Anglia Ruskin University (CONFIRMED)
2:30 pm
Workshop I: Sponsored by Unicom
Representative
Unicom (CONFIRMED))
3:30 pm
Networking Break and Refreshments
4:00 pm
Workshop J: Next Steps for the Place-Based Campaign: Showcasing Distinctiveness
Identify and articulate unique qualities of the place
Develop strategies to promote these unique characteristics
Create an action plan for the next steps in the place-based campaign
Foster collaboration among stakeholders
Ana Sheppard
Marketing Content Manager
University of East London (CONFIRMED)
4:00 pm
Workshop K: No Holds Barred: How to Develop a Challenge-Busting Global Brand Campaign for Your University
Ali Freer
Associate Director of Marketing and Advancement (Head of Brand, Digital and Creative Production)
Loughborough University (CONFIRMED)
Jack Smith
Associate Head of Strategic Marketing (Brand and Marketing Campiagns Lead)
Loughborough University (CONFIRMED)
4:00 pm
Workshop L: From Clicks to Conversions: Harnessing Digital Experience Platforms for Student Recruitment Success
Sponsored by Kaltura
In this workshop, you will discover:
Why video is the preferred digital medium for today’s TikTok generation of university applicants
How to double-down and get more out of your video recruitment campaigns with repurposing, automation, AI, and analytics
How you should be using webinars and virtual events to reach, engage and ultimately convert your prospective students into applicants
How some of Kaltura’s 600+ education customers are using video to enrich the digital education experience for their students
Sergei Tugarinov
Sales Director
EMEA Kaltura (CONFIRMED)
5:00 pm
Conference Close
*Agenda subject to change