IDP Connect: Experts by your side

We connect universities with a highly engaged community of prospective students actively researching their higher education options. Our student-first brands and bespoke marketing services match your institution to the right students for you. For over 25 years, our brands – Whatuni, The Complete University Guide and PostgraduateSearch – have guided and connected researchers to institutions through a wide variety of trusted resources, including Whatuni’s 185,000 published student reviews and CUG’s trusted league tables.

Our high-quality student leads ensure that our partners benefit from industry-leading return-on-investment. We also own one of the largest datasets of 18m+ annual UK higher education researchers, enabling institutions to analyse real-time demand trends of UK home students to inform effective recruitment and marketing strategies. Our dataset offers our partners unique insight into the UK’s current and prospective student populations, combining both historic and live data.